Artwork & Logo Guidelines
Send whatever logo file you have. Cleaning artwork up for print is part of the setup, not an extra charge, and most of what we receive is a screenshot or a low-resolution JPEG. This page explains what makes a file easy to work with, what we can fix, and what genuinely cannot be rescued — so you know before you order rather than after. If your artwork will not hold up at print size, we tell you first and show you what we would change instead of printing something that looks rough.
The short answer
Just send it. Do not spend a week trying to find the original file or paying someone to redraw it before talking to us. Send what you have and we will tell you where it stands.
What works best
Ideal
- Vector files — .AI, .EPS, .SVG, or a vector .PDF. These scale to any size with no quality loss, which means the same file works on a sticker and a hoodie back.
- High-resolution PNG with a transparent background — the practical everyday option. Bigger is better.
Usually workable
- A large JPEG on a plain white background
- A logo pulled from a website header, if the site used a decent-sized image
- A clean photograph of printed signage or a business card, taken straight on in good light
Hard, but tell us anyway
- A small screenshot from social media
- A logo photographed at an angle or in poor light
- Artwork with a fine gradient or very thin lines at small sizes
- A logo that only exists on a printed item and nowhere digital
None of these are automatic no. Several of our client collections started from exactly this.
What we do to your artwork
- Clean up edges and remove backgrounds
- Redraw or sharpen where the original is too soft to print
- Adjust colours that will not reproduce well on the fabric you have chosen
- Resize and position it correctly for each garment — a chest print, a back print and a hat all need different treatment
- Flag anything that will look wrong before we print it
Things worth knowing
Colour shifts on fabric
Ink behaves differently on different garments. A colour that looks right on a white tee can read differently on heather grey or a washed fabric. We will tell you when we expect a shift and what we would do about it.
Thin lines and small text
Very fine detail can break up at small print sizes. If your logo has hairline strokes or small type, it may need thickening for apparel while staying as-is for stickers and drinkware.
One logo, several versions
Most brands end up needing a full-colour version, a single-colour version, and sometimes a reversed version for dark garments. We will prepare what your order needs.
Do I need to own the artwork?
Yes. Only send us artwork you own or have permission to use. We do not print third-party logos, licensed characters or copyrighted designs on behalf of someone who does not hold the rights.
You will always see it first
Nothing goes to production until you have seen a mockup on the actual garment and approved it. Revisions are free. This is the step that prevents almost every problem, so take your time on it.
Send us your logo
We will tell you honestly what we are working with and what we would do to it, at no cost. Get a free quote.